050.1 — PERIODICALS
sys·tem-ish
/ˈsis·təm·ish/ noun
1. A weekly-ish email (Wednesdays, mostly) that's sorta about systems.
2. Sorta systems. The repeatable stuff that happens without a fight.
3. Okay, fine. They're systems. You just don't realize it.
"But I'm not a systems person."
So did you brush your teeth last night?
We don’t brush our teeth because we’re disciplined. Or analytical. Or “good” people. Or organized. Or…
You brushed your teeth last night because your toothbrush, toothpaste, and floss were sitting by the sink, in a place that makes sense, at a time you were already in that room.
8 out of 10 nights, dental hygiene just happens.
That's a system.
Not a color-coded dashboard. Not a 47-step Notion template. Just conditions that make a thing happen without a fight.
You already have dozens of these running in your business. You don't count them because they're easy.
The hard stuff you haven't figured out yet... that's the only stuff you've been calling "systems." Which is exactly why the word makes you flinch. And why you keep saying you're bad at them.
What lands in your inbox
1 to 2 emails a week, usually on Wednesdays. Inside:
Honest stories from my business and my clients' businesses (the wins, the spirals, the time I made myself unnecessary)
Free tools I actually made and actually use (capacity planners, software comparison guides, that kind of thing)
Dog-Eared ... one thing to try, answer, or reconsider each week
From the Stacks ... what I've been writing lately
Worth Your Attention ... books, podcasts, and people worth your time
Smutty romantasy recommendations. I will not be apologizing for this.
Before you subscribe
Two things you're agreeing to:
1. I swear. A lot. If "fuck" in a business email makes you flinch, we won't be a good fit (and that's okay).
2. My values are loud on purpose. I'm anti-racist, I support trans rights and bodily autonomy, and I believe "keep politics out of business" is a politics all its own. Those values show up in these emails because they show up in how I run my business.
If either of those is a dealbreaker, no hard feelings. If they're the reason you're subscribing... you're in the right place. And if it ever stops being a fit, the unsubscribe link is in every email. Use it guilt-free.
800.5 — IN THEIR WORDS
"I think your newsletter is really fucking awesome. And I just love how you open up and the way you break things down in the way you're showing the whole part of running a business."
~ Amanda Gold
"I get newsletters ALL the time and yours are one of the few I really enjoy receiving."
~ Rachel Lee
The next one goes out Wednesday.
Systems talk, honest stories, and at least occasional dragons.