You’re not just a founder, CEO, or agency owner.

You’re a whole-ass person.

When your work days begins, you don’t leave behind…

  • A desire to spend less time on Zoom and more time volunteering

  • The summer day camp drop-off schedule that took two hours out of your day

  • An aging parent that needs support during doctor’s appointments

  • A brain that’s not wired for traditional time management advice

  • A need to process your thoughts verbally, even if it’s to your voice memo app

That’s the person I work with.

The person who wants a successful business (whatever that means to you), time to be creative, and a life that thrives because of the business you’ve put your heart into.

Jacki Hayes is sitting in a clear chair with her legs crossed. She is in a hot pink sweater and jeans and is smiling.

“You’re a whole-ass person!”

A client early in my business was standing in front of a small group — women she'd been coaching for the last six months — during an in-person retreat.

We'd spent the day wading through a stream, chatting over an amazing breakfast, and now she was coaching these women on how to embrace being entrepreneurs.

But what she wanted them to remember most was that they weren't just business owners. Each had dozens of other facets to who they were.

They were whole-ass people. And their businesses needed to be built in a way that honored that.

Her words became my mantra.

Not only for how I run my business, but how I support my clients.

Those words hit me so hard because I had spent almost 30 years in the corporate and nonprofit worlds, where I often felt like a body in a seat. Not an actual person.

The inflexibility of where and when I worked. The forced open-door policy that led to constant interruptions to my day. The hours of commute time that ate up my day.

Being too exhausted at the end of the day for an actual life.

Somehow, when I started working for myself, I kept running that same toxic playbook. Leaving corporate didn’t mean I left the habits behind.

And I watched my clients doing the same thing.

We were all trying to do it like corporate. Or like some online business celebrity. Or an unqualified, but popular, coach.

We were trying to cram ourselves into processes built for someone else’s brain, business model, or circumstances.

And we all kept wondering why things felt so hard.

Well I say, fuck that. Let’s build a business that works for YOU. 

Jacki, a white woman with shoulder-length brown hair, is sitting in a modern arm chair. Her feet are up on the seat and she is writing in a journal propped on her knee.
Jacki Hayes, a white woman, is standing while reading a Wonder Woman graphic novel. She is wearing a white shirt and black blazer.

I bet you didn’t know…

  • I’m a 4/6 sacral Manifesting Generator. An Enneagram 5w6. An INTJ. A Capricorn Sun, Pisces Rising, Virgo Moon. My top 5 CliftonStrengths are Input, Learner, Intellection, Achiever, and Relator. I’m a Questioner in the Four Tendencies. I’ve got more if you want them.

  • If I can only pick one identity, I would pick “reader”. When I was in elementary school, my mom told me she would always buy me books when I asked for them. Then I started reading 4-5 a week. Her tune changed. I was limited to one new book a week and the rest had to come from the library. Not much has changed since then.

  • Ten years after getting a bachelors in animal ecology, I went back to school to study women’s studies and religious studies. I wanted to explore my passions in mythology, superheroes, and how women are portrayed in mythology and our modern media.ion text goes here

  • For most of my life, my plan was to 1) study gorillas in the wilds, 2) teach gorillas sign language, or 3) be a zoo vet. But circumstances kept me in Iowa and Organic Chem made me cry. After that, life took me on a wild career ride and here I am.

  • IYKYK

Learn more about my values and vision