Love your six notebook and gel pen system? No judgement from me.

You’ve got systems for running your business. You couldn’t have gotten this far without them. Some of them work better than others. But they work. At least for you. 

So how do we transform a system that (mostly) works for you into something that works for you and your whole team? And still give your clients the main character feels?

You've probably already tried a dozen different ways to solve this. Now put it in my giddy hands (yes, there's a slightly evil laugh)...

My clients say it’s kinda like business therapy

How do you make decisions (and how quickly)? What gets you excited and ready to take action? Where does your brain start to spiral or feel overwhelmed? How do you process information and prefer to communicate?

When I work with my clients to build systems that support them and their teams, we use personality typologies like Human Design, Enneagram, or Working Genius to discover what it is that makes you tick.

When most people think of systems they think ClickUp, Trello, Airtable…

But those are just tools inside a system.

When you think about how a cake is made, you don't think of the oven only.

When you bake a cake  you need the oven, ingredients, time, counter space, the grocery store the ingredients came from... all of those acting together is what creates the system for making a cake.

And this is where I see so many folks get frustrated. They invested in ClickUp and it “doesn’t work” for them.

So they head to Threads and ask for recommendations. 

Without really understanding the full picture that makes something happen. Including what they need in order for a system to work for them.

Each and every one of my services starts with a deep dive into the strategy behind what we build. So we know it will work for you and create a fantastic client experience for your clients.

Frustrated person looking at a laptop screen.

Systems Strategy & Project Management for Web Designers

Pick Your Starting Point.

651.7 — Onboarding, Built in a Day

Seamless Start

You've got the CRM. Onboarding still feels like starting from scratch every time.

A done-for-you VIP Day that builds your complete onboarding workflow... contract, emails, automations, checklist, integrations. One offer. One day, and it's done.

See How It Works

658.8 — Lead-to-Referral Workflow

Lead to Love

You need it out of your head. Streamlined enough to hand pieces to other people.

A done-for-you sprint week: your entire client journey, hello to referral, built in your CRM and project management tool. Follow-ups send themselves.

Read the Whole Story

025 — Custom Classification

Custom Systems & Project Management Support

You've got a good idea of what you want done. It's just not quite either of these.

Tell me what you're picturing. We'll hop on a call, and I'll tell you straight... whether I'm the right fit, or who is.

Start a Conversation

Hailey Thomas wearing a white headwrap, earrings, and a sleeveless white top, sitting on outdoor stone steps.

“(Hiring Jacki was) the best investment I’ve made in my business.”

— Hailey Thomas

FunkoPop version of Jacki.
Jacki Hayes, a white woman, is sitting on a bed in jeans and a gray t-shirt.

920 — About Me

Who's behind all this? 

Way before I was working with web designers, I was setting things on fire. Don’t worry, it was in the name of education… I was a science museum educator. And this is where I built my project management skills and awareness of the client/guest experience.

Outside of client work, I’m reading something fantastical, hunting down a D&D campaign for my tiefling (yes, wink, IYKYK) rogue, or continuing a 20+ year ebate with my son… would The Hulk or Jean Grey win in a fight.

Get to know me better.

When you work with  me, you support…

Human rights, full stop. Black Lives Matter. Trans rights are human rights. Bodily autonomy is non-negotiable. Love is love.

2% of profits  to reparations. For Black and Indigenous communities.

2% of profits to LGBTQ+ & women's causes.

Monthly Terrapass contribution. Because running a business has a footprint too.

Land acknowledgment. I live and work on the traditional land of the Yankton and Báxoje Máyaⁿ (Ioway) peoples.

AI, used on purpose. I use Claude to organize thoughts and ideas. If your tools already have AI built in and you're paying for it — ClickUp AI, Airtable AI, whatever's in your plan — I'll use it too. For calls, I use Fathom to take notes so I can actually listen instead of typing while you talk... that one's not optional, since it's part of how I give you my full attention. Everything else, you're welcome to opt out of. Just ask.

Accessibility is not an afterthought. This site and every system I build aim to be clear, navigable, and usable for all brains and bodies. Find a barrier? Email me and I'll get on it.