Systems Strategy & Project Management for Web Designers

Pick Your Starting Point.

651.7 — Onboarding, Built in a Day

Seamless Start

You've got the CRM. Onboarding still feels like starting from scratch every time.

A done-for-you VIP Day that builds your complete onboarding workflow... contract, emails, automations, checklist, integrations. One offer. One day, and it's done.

See How It Works

658.8 — Lead-to-Referral Workflow

Lead to Love

You need it out of your head. Streamlined enough to hand pieces to other people.

A done-for-you sprint week: your entire client journey, hello to referral, built in your CRM and project management tool. Follow-ups send themselves.

Read the Whole Story

025 — Custom Classification

Custom Systems & Project Management Support

You've got a good idea of what you want done. It's just not quite either of these.

Tell me what you're picturing. We'll hop on a call, and I'll tell you straight... whether I'm the right fit, or who is.

Start a Conversation

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Hailey Thomas wearing a white headwrap, earrings, and a sleeveless white top, sitting on outdoor stone steps.

“(Hiring Jacki was) the best investment I’ve made in my business.”

— Hailey Thomas

Jacki Hayes, a white woman, is sitting on a bed with her legs crossed and knee pulled up to her chest. She is wearing a t-shirt and jeans.
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920 — About Me

Who's Behind the Systems 

Hi, I'm Jacki (she/her). I've been managing projects for 30-ish years... science center remodels, launch management, and now systems strategy for web and brand designers specifically.

Outside of client work, I'm usually deep in a romantasy novel, tinkering with a TTRPG, or debating which superhero would actually win in a fight.

Get to know me better.

Where My Money [and My Values] Go

🖤 Human rights, full stop. Black Lives Matter. Trans rights are human rights. Bodily autonomy is non-negotiable. Love is love.

🌾 2% to reparations. For Black and Indigenous communities.

🏳️‍🌈 2% to LGBTQ+ & women's causes.

🌍 Monthly TerraPass contribution. Because running a business has a footprint too.

🪶 Land acknowledgment. I live and work on the traditional land of the Yankton and Báxoje Máyaⁿ (Ioway) peoples.

🤖 AI, used on purpose. I use Claude to organize thoughts and ideas. If your tools already have AI built in and you're paying for it — ClickUp AI, Airtable AI, whatever's in your plan — I'll use it too. For calls, I use Fathom to take notes so I can actually listen instead of typing while you talk... that one's not optional, since it's part of how I give you my full attention. Everything else, you're welcome to opt out of. Just ask.

♿ Accessibility, not an afterthought. This site and every system I build aim to be clear, navigable, and usable for all brains and bodies. Find a barrier? Email me and I'll get on it.