Image of Jacki Hayes, a white woman sitting on a bed in jeans and a t-shirt. She's holding a red Wonder Woman mug.
Systems Strategy for Creative Service Providers

Your clients get a seamless experience. You deserve one too.

I’m Jacki — your operations librarian. I help creative service providers build the systems behind their business so the running of it feels as good as the work itself.

Think of me as the person who takes everything scattered across your tools, your inbox, and your brain — and gives it all a proper home. No burning it down. No fifteen new apps. Just a quieter, more organized way to run the business you’ve already built.

“Just f*cking hire her.

I don’t even care what she does. Hire her.”

Bridget Baker, Brand + Website Strategist & Designer
100.01 Is This You?

You’re great at your work. The running of your business is… a different story.

If any of these sounds like a Tuesday:

New clients keep asking “wait, what happens next?” — and you’re answering the same email every time

You have a VA (or you’re about to), but half the answers they need only exist in your head

Your onboarding is a different experience depending on how much energy you have that day

You’ve tried the templates. Things still feel scattered. Something just isn’t clicking.

Why the templates haven’t worked

Here’s the thing most systems advice misses:

The reason a template works for someone else and not for you usually has nothing to do with the template.

It has to do with how you think, how you make decisions, how you process information, and how your energy actually moves through a workday.

That’s why I bring Human Design in as a primary lens — alongside tools like Myers-Briggs, Enneagram, StrengthsFinder, and Working Genius. Not to put you in a box, but to stop building systems that fight how you’re wired.

When we work together, we’re not just organizing your tools. We’re building something that fits the way your brain actually operates — so it’s easier to use, easier to maintain, and easier to hand off.

You don’t need to know anything about Human Design to work with me.

You just need to be willing to answer some honest questions about how you work best.

Image of Jacki's hand writing in a notebook with a closed laptop nearby.
200.4 From the Stacks

How Bridget’s “Fine” Onboarding Process Became Effortless

Bridget had been running her referral-based business for 15+ years, but her client onboarding was still clunky, manual, and easy to forget. Together, we clarified her steps, built a seamless client flow, and reworked her tools to match how she works best.

“Now I have a clear, streamlined system. Clients get a thoughtful experience, and I don’t forget anything. It’s made my entire business feel easier.” - Bridget Baker, Founder of Bridget Baker Branding

More stories from the stacks →

300.2 — Services Shelf

Your personal operations shelf.

Two ways to work together. Start anywhere.

REF 510.1 — 90-minute session

System Snapshot

Clarity before you change a thing.

Not sure what’s broken or where to start? In 90 minutes we pull everything out of your head, map how your business actually runs, and identify the one friction point that’s costing you the most. You leave with a clear picture and a prioritized plan — built around how your brain works, not a generic checklist

Investment: $250
BLD 720.3 — done-with-you, one month

Seamless Start

Your onboarding, finally built.

Ready to stop reinventing your onboarding every time a new client says yes? Over four weekly co-working sessions, we map your process, draft every client-facing piece, build it inside your existing tools, and test it until it runs. You leave with a working system — and the confidence to maintain it yourself.

Investment: $1,500

Not sure which service you need?

System Snapshot is your starting point if you want clarity before you build anything. Seamless Start is ready for you when you know onboarding is the thing and you’re ready to fix it.

See the full comparison →

Image of Jacki Hayes, a white woman, sitting in a chair with her feet up and a Wonder Woman mug in her hand.

I’m Jacki (she/her), and I make systems less scary.

I’m an operations strategist based in Iowa, and I help creative solopreneurs build the behind-the-scenes of their businesses — the client journeys, the workflows, the documentation that makes it possible to actually hand something off.

When I’m not mapping workflows, you’ll find me in a Gloomhaven campaign, wandering a local indie bookstore like it’s a second home, or trying to keep my ever-expanding collection of houseplants alive. I believe deeply in cozy spaces, cooperative games, and the radical idea that your business should work for you — not the other way around.


Get to know me →

800.5 — In Their Words

What it feels like to work together.

“Jacki brings a one-of-a-kind combination of systems thinking, strategy, wisdom, and heart to all she does.”

— Cara Jones
Story & Visibility Coach

“She thinks of things I don’t and gets my brain working in different ways.”


— Samantha Eck, Fractional CFO

“The mental load is something you don’t always recognize until it’s gone. And I can breathe.”

— Jayci Trujillo, Social Media Manager

System-ish.

A newsletter for creative solopreneurs who want their business to feel a little calmer — without it becoming a whole project.

Weekly. Practical. Never overwhelming. The kind of email you actually open because it gives you one thing you can do — or just makes you feel a little less alone in the chaos.