Every Launch Is an Experiment: What I Learned From a Zero-Signup Workshop

This episode is a full, honest debrief of a launch that didn’t convert — and what I learned anyway.

 I promoted a brand-new workshop more than any other offer I’ve ever put out into the world. I showed up consistently. I talked about it everywhere. And it got zero signups.

 Instead of spiraling or scrapping the idea entirely, I treated the launch like an experiment. In this episode, I walk you through what I tested, what actually happened, the data I’m paying attention to, and the questions I’m carrying into the next iteration so I can learn something real from the experience.

 If you’ve ever had a launch that felt disappointing or confusing, this episode is an invitation to step out of shame and into curiosity.

In This Episode, I Talk About

• Why I treat launches as experiments instead of personal verdicts

• The workshop I launched and the problem it was designed to solve

• What “going all-in on visibility” looked like for me this time

• The actual results (including traffic, emails, and conversions)

• The questions I’m asking instead of immediately changing everything

• The one variable I’m changing when I rerun this offer — and why that matters

What I’m Testing Next

I’m not throwing this offer away. I’m rerunning it and changing one thing so I can compare results and actually learn what made a difference. I share what I’m keeping, what I’m adjusting, and how I’m thinking about timing, format, and messaging moving forward.

If This Episode Resonated

I’d love to hear from you. What’s one experiment you’re running in your business right now — or one launch that taught you more than you expected?