The Intentional Engagement Experiment: Tracking Conversations That Grow Your Business
What actually happens when you stop treating engagement like a vibe and start treating it like a system?
In this episode, I’m joined by Jayci Trujillo of Happy Girl Marketing to kick off my first Season 10 experiment: intentional engagement. We dig into why meaningful business relationships rarely come from “random” DMs, how tracking conversations can create clarity instead of pressure, and what it looks like to be strategic without being transactional or gross.
Jayci walks through what to track, how to choose a cadence that fits your real life, and why data from conversations matters just as much as content metrics. I share why this experiment pushes me straight out of my comfort zone and how I’ll be running it over the next 90 days to see what actually moves the needle.
If you’ve ever lost great conversations to the bottom of your DMs, felt weird about “selling” in relationship-based spaces, or suspected your best leads start with non-business interactions… this experiment is for you.
Topics Covered
What “intentional engagement” actually means and why it’s more than just liking posts
How to track conversations without turning relationships into a spreadsheet nightmare
The difference between being strategic and being transactional in online spaces
What data from conversations can teach you about messaging, platforms, and ROI
How this experiment will run over 90 days and what I’ll be paying attention to along the way
Jayci Trujillo is the founder of Happy Girl Marketing, a boutique social media agency helping business owners reconnect with social media in a way that feels fun, human, and sustainable.
You can find Jayci at:
Website: happygirlmarketingco.com
Instagram: @happygirlmarketingco
