The Time Tracking Experiment: What Your Hourly Rate Really Is

In this episode of Here’s What I Learned, I’m joined by Jayci Trujillo, founder of Happy Girl Marketing, to kick off a new experiment focused on one deceptively simple question:

Where is your time actually going?

Jayci is in a growth season. More clients, more responsibility, more decisions. And like many service business owners, those decisions were being made without clear data about how much she’s working, how often she’s switching context, or what her real hourly rate looks like once everything is counted.

So we designed an experiment.

For at least two weeks, Jayci will track all of her working time. Not just client work. Not just billable hours. Everything.

In this conversation, we talk about why time tracking can be uncomfortable but clarifying, how most hourly rate math leaves out critical pieces of the workday, and why this kind of experiment is especially useful during scaling seasons.

We also touch on different ways to track time, how to choose a tool that fits your role, and what kinds of questions this data can help you answer once you start paying attention.

If you’ve ever felt busy without being able to explain where your time is going, this episode is a good place to start listening.

Listen to the episode

You can listen to The Time Tracking Experiment: What Your Hourly Rate Really Is wherever you get your podcasts.

Where to find Jayci

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The Group Onboarding Experiment: What Happens When You Scale Past 1:1