Why Empathy is Your Strongest Copywriting Strategy with Krista Walsh

What if your best marketing strategy isn’t a formula—but your ability to actually care?

In this episode of Here’s What I Learned, website strategist and messaging expert Krista Walsh joins me to challenge the “best practices” baked into online business culture. From canine reactivity to content strategy, Krista shares how empathy—not exploitation—is the key to both personal breakthroughs and sustainable marketing.

 This is a must-listen for service providers who’ve ever felt icky about pain-point marketing, uncertain about their message, or trapped in someone else’s strategy.

Inside this episode:

• What reactive dogs can teach us about self-trust in business (4:00)

• What “doing business your way” really means—and why it matters (8:00)

• How Krista defines empathy-led messaging (10:15)

• How to write from compassion, not coercion (13:45)

• Using AI without losing your message’s soul (16:24)

• What Krista would tell her earlier self about building a business (22:10)

You can find Krista at:

Website: kristawalshcopywriter.com

LinkedIn: in/krista-walsh-copywriter